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วันนี้ มิชลินและคอสโม คอนเน็กเต็ด (Cosmo Connected) ประกาศลงนามในข้อตกลงว่าด้วยการต่ออายุสัญญาของแบรนด์มิชลินเพิ่มอีก 4 ปีในการทำตลาดไฟเบรคติดหมวกกันน็อกสำหรับผู้ขับขี่รถจักรยานยนต์ (Cosmo Moto) และรถจักรยาน (Cosmo Bike) ในประเทศไทยและจีน
หลังจากเปิดตัวในทวีปยุโรปแล้ว ผลิตภัณฑ์ทั้งสองรุ่นของคอสโม คอนเน็กเต็ด ซึ่งออกแบบมาเป็นพิเศษสำหรับผู้ขับขี่รถจักรยานและมอเตอร์ไซค์จะช่วยเสริมความครบครันให้กับกลุ่มอุปกรณ์ที่ใช้ในหมู่ผู้ขับขี่ยานพาหนะสองล้อ โดยมิชลินจะเปิดตัวไฟเบรคติดหมวกกันน็อกนี้ในไทยและจีนต่อไป พร้อมแสดงผลิตภัณฑ์ในงาน Hong Kong Start-up Launchpad ระหว่างวันที่ 11 ถึง 14 เมษายนนี้
แนวคิดเบื้องหลังนวัตกรรมนั้นเรียบง่ายทว่าลึกซึ้ง อันดับแรก ไฟเบรกชิ้นนี้จะช่วยให้ผู้ร่วมทางบนท้องถนนมองเห็นผู้ขับขี่ได้อย่างชัดเจนยิ่งขึ้น ด้วยการติดไฟเบรกไว้ที่ด้านหลังของหมวกกันน็อกและแสดงการชะลอความเร็วของผู้ขับขี่ในระดับสายตา อันดับที่สอง อุปกรณ์ชิ้นนี้จะส่งสัญญาณไปยังเพื่อนหรือญาติของผู้ขับขี่ และ/หรือบริการช่วยเหลือฉุกเฉินต่าง ๆ เมื่อเกิดอุบัติเหตุด้วยระบบตรวจจับการชนปะทะ
Cosmo Bike ออกแบบขึ้นเป็นพิเศษสำหรับนักขับขี่รถจักรยาน โดยผสานระบบไฟกระพริบที่ช่วยให้ผู้ใช้ถนนรายอื่น ๆ สามารถคาดเดาวิถีการขับขี่ได้ดีขึ้น เพื่อการใช้ถนนร่วมกันได้อย่างปลอดภัยยิ่งขึ้นกว่าเดิม นวัตกรรมชิ้นนี้คว้ารางวัล CES Innovation Awards ประจำปี 2561 ทั้งสิ้นถึง 3 รางวัล
Romain Afflelou ประธานบริษัท คอสโม คอนเน็กเต็ด กล่าวว่า “ประชากรจำนวนมากในจีนและไทยเดินทางด้วยรถจักรยานยนต์ สกูตเตอร์ และจักรยาน การจับมือกับมิชลินในครั้งนี้ถือเป็นการขยายตัวในตลาดที่ใหญ่มากของคอสโม คอนเน็กเต็ด อย่างที่ไม่เคยมีมาก่อน มิชลินซึ่งเป็นผู้นำในอุตสาหกรรมยางรถยนต์ที่มีชื่อเสียงได้เลือกและยอมรับเทคโนโลยีพร้อมทั้งคุณประโยชน์ของผลิตภัณฑ์ของเรา นับเป็นสิ่งบ่งบอกถึงความโดดเด่นในผลิตภัณฑ์ที่เราภาคภูมิใจเป็นอย่างยิ่ง ยิ่งไปกว่านั้นคือการที่เราสามารถบรรลุเป้าหมายของการเพิ่มความปลอดภัยให้กับการจราจรบนท้องถนนทั่วโลก ด้วยมาตรฐานใหม่ของการมอบความปลอดภัยให้แก่ผู้ใช้ถนน”
Christian Delhaye ผู้จัดการทั่วไปของ Michelin Lifestyle กล่าวว่า “ความร่วมมือระหว่าง คอสโม คอนเน็กเต็ด และมิชลินเกิดขึ้นอย่างง่ายดายเพราะเราต่างก็มีเป้าหมายเดียวกัน นั่นคือการเพิ่มประสิทธิภาพของการขับขี่อย่างปลอดภัย การรวบรวมความรู้และทักษะของคอสโม คอนเน็กเต็ด เข้ากับศักยภาพในการทดสอบ วิจัย และพัฒนาของมิชลินส่งผลให้เรามีองค์ประกอบที่ครบถ้วนในการไปให้ถึงเป้าหมาย นอกจากนี้ การผนึกกำลังของเรายังเป็นตัวอย่างของการที่คนทุกคน ไม่ว่าหญิงหรือชาย ผู้ล้วนหลงใหลในสิ่งเดียวกัน สามารถทำงานร่วมกันได้อย่างมีความสุข”
19 เมษายน 2561
ผู้ชม 1022 ครั้ง