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นางกลอยตา ณ ถลาง รองกรรมการผู้จัดการใหญ่ งานบริหารความยั่งยืนและสื่อสารองค์กร บริษัท บางจาก คอร์ปอเรชั่น จำกัด (มหาชน) รับรางวัล Brand for Sustainability จาก ดร.ศิริกุล เลากัยกุล ผู้อำนวยการ Sustainable Brands Thailand (SB Thailand) และประธานคณะกรรมการตัดสินรางวัลสาขาดังกล่าว ซึ่งเป็นสาขารางวัลใหม่ จากความร่วมมือระหว่าง BrandAge และ SB Thailand เริ่มมอบในปีนี้เป็นปีแรก โดยแบรนด์บางจากเป็นหนึ่งเดียวที่ได้รับรางวัลนี้ ในพิธีประกาศผลและมอบรางวัล 2024 - 2025 Thailand’s Most Admired Company จัดโดย BrandAge โดยมี ดร.อรรชกา สีบุญเรือง ประธานกรรมการสถาบันอาหาร (อุตสาหกรรมพัฒนามูลนิธิ) เป็นประธานเปิดงาน ณ โรงแรมพูลแมน คิงเพาเวอร์ กรุงเทพฯ
รางวัล Brand for Sustainability จัดขึ้นเป็นครั้งแรกในปีนี้ เพื่อยกย่องแบรนด์ที่มีบทบาทนำด้านความยั่งยืนอย่างรอบด้าน ครอบคลุมทั้งวิสัยทัศน์ พันธกิจ กระบวนการดำเนินงาน วัฒนธรรมองค์กรและวัฒนธรรมพนักงาน โดยแบรนด์บางจากได้รับการพิจารณาและคัดเลือกจากคณะกรรมการผู้ทรงคุณวุฒิ จากคุณสมบัติที่โดดเด่นครบถ้วนทั้ง 7 ข้อ ได้แก่
1. เป้าหมายเชิงบวก – มีพันธกิจชัดเจนในการสร้างผลกระทบที่ดีต่อสังคม สิ่งแวดล้อม และเศรษฐกิจ
2. ความหลากหลาย ความเสมอภาค และการมีส่วนร่วม - เปิดกว้าง ยอมรับความหลากหลาย ส่งเสริมความเท่าเทียม และการมีส่วนร่วมอย่างแท้จริง (Diversity, Equity, Inclusion - DEI)
3. การจัดหาทรัพยากรอย่างมีจริยธรรม และห่วงโซ่อุปทานที่โปร่งใส – จัดหาทรัพยากรอย่างรับผิดชอบ พร้อมห่วงโซ่อุปทานที่ตรวจสอบได้
4. การออกแบบอย่างยั่งยืนและหมุนเวียน – ใช้แนวคิดหมุนเวียน ลดของเสีย และใช้ทรัพยากรอย่างคุ้มค่า มีการคำนึงถึงเรื่องผลกระทบ ความยั่งยืน วัฏจักรสินค้าตลอดห่วงโซ่การผลิต
5. การลดผลกระทบต่อสิ่งแวดล้อม – มุ่งมั่นลดคาร์บอนและมลภาวะอย่างต่อเนื่องและเป็นระบบ มีกระบวนการเป็นขั้นตอนและตั้งเป้าความสำเร็จ
6. ความรับผิดชอบต่อสังคมและการมีส่วนร่วมกับชุมชน – ทำงานร่วมกับชุมชนเพื่อยกระดับคุณภาพชีวิต สนับสนุนและให้โอกาสเพื่อสร้างความยั่งยืน
7. การตลาดอย่างมีจริยธรรม – สื่อสารอย่างตรงไปตรงมา เคารพผู้บริโภค และส่งเสริมค่านิยมที่ดีในสังคม
การได้รับรางวัลนี้ สะท้อนถึงวิสัยทัศน์ของบางจากฯ ในการ “รังสรรค์โลกยั่งยืนด้วยนวัตกรรมสีเขียว” ภายใต้แนวคิด “สมดุลธรรมชาติ สรรค์พลังไม่สิ้นสุด” ที่เชื่อมโยงเป้าหมายทางธุรกิจเข้ากับการดูแลสิ่งแวดล้อม สังคม และมีการบริหารงานตามหลักบรรษัทภิบาล โดยมีวัฒนธรรมพนักงานที่ยึดมั่นมาตลอด 40 ปีแห่งการดำเนินธุรกิจ ก้าวสู่ทศวรรษที่ 5 “เป็นคนดี มีความรู้ เป็นประโยชน์ต่อผู้อื่น” ซึ่งได้หล่อหลอมให้บางจากฯ เป็นองค์กรที่เดินหน้าเปลี่ยนผ่านสู่อนาคตอย่างมั่นคง โปร่งใส พร้อมเติบโตไปด้วยกันกับทุกภาคส่วนของสังคมอย่างยั่งยืน
27 มีนาคม 2568
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