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เมอร์เซเดส-เบนซ์ ประเทศไทย ผนึกกำลังตัวแทนจำหน่ายฯ ทั่วประเทศ จัดกิจกรรม “Friends of Mercedes” การประกวดเฟ้นหาที่ปรึกษาทางการขายที่มีความโดดเด่นและมีความสามารถในการสร้างสรรค์คอนเทนต์ออกมาให้มีประสิทธิภาพ ภายใต้มาตรฐานการตัดสินและแนวคิด “Think Luxury, Act Luxury” เน้นย้ำการยกระดับแนวความคิดและการแสดงออกของที่ปรึกษาทางการขายในฐานะตัวแทนของแบรนด์ระดับลักชัวรี่ ผ่านการร่วมมือกับครีเอทีฟเอเจนซี่ชั้นแนวหน้าของไทยอย่าง บีบีดีโอ กรุงเทพ (BBDO Bangkok) ในฐานะที่ปรึกษาด้านการสื่อสารและมีบทบาทเป็นหนึ่งในคณะกรรมการในการตัดสินผู้ชนะของกิจกรรมดังกล่าว ซึ่งจากผลการตัดสิน มีที่ปรึกษาทางการขายจากแต่ละตัวแทนจำหน่ายฯ ที่ชนะเลิศและขึ้นชื่อว่าเป็น “Friends of Mercedes” ในประเทศไทยจำนวนทั้งสิ้น 16 คน จากผู้เข้าร่วมกิจกรรมกว่า 37 คน โดยมีคณะผู้บริหารจากเมอร์เซเดส-เบนซ์ นำโดย มร. มาร์ทิน ชเวงค์ ประธานเจ้าหน้าที่บริหารและกรรมการผู้จัดการใหญ่ และ มร. คาย-อูเว่ ทริลเลนแบร์ก รองประธานเจ้าหน้าที่บริหารฝ่ายการตลาดและการขาย ร่วมแสดงความยินดีกับผู้ชนะทุกคน
ในกิจกรรม “Friends of Mercedes” เมอร์เซเดส-เบนซ์ ได้ดึง 3 อินฟลูเอนเซอร์ชื่อดังในประเทศไทยมาร่วมเป็นวิทยากรในการเสริมทักษะและองค์ความรู้ให้แก่ที่ปรึกษาการขาย ได้แก่ คุณพีท – ทสร บุณยเนตร Chief Creative Officer (CCO) จาก BBDO Bangkok คุณเต้ย – นิธิ ท้วมประถม เจ้าของช่อง Autolifethailand.tv และคุณอู๋ – อติชาญ เชิงชวโน เจ้าของช่อง spin9 โดยวิทยากรทุกท่านได้แชร์เทคนิคและประสบการณ์ทั้งในด้านของการคิดครีเอทีฟไอเดีย การสร้างสรรค์วิดิโอ รวมถึงการใช้เครื่องมือในการทำคอนเทนต์ในปัจจุบันผ่านแพลตฟอร์มโซเชียลมิเดียต่างๆ โดยเฉพาะแพลตฟอร์มรูปแบบวิดิโออย่าง TikTok และ YouTube เพื่อให้ที่ปรึกษาการขายเข้าใจถึงแนวคิดและวิธีการต่างๆ และสามารถนำไปปรับใช้ในการนำเสนอข้อมูลเกี่ยวกับแบรนด์ และรถยนต์เมอร์เซเดส-เบนซ์ ได้อย่างมีประสิทธิภาพ
เมอร์เซเดส-เบนซ์ เชื่อว่าตัวแทนจำหน่ายฯ และที่ปรึกษาทางการขายทุกคน มีบทบาทสำคัญในทุกขั้นตอนการบริการและเป็นผู้ที่ใกล้ชิดกับลูกค้ามากที่สุด กิจกรรมในครั้งนี้จึงถือเป็นหนึ่งในก้าวสำคัญที่จะช่วยสร้างความเข้าใจในด้านการสื่อสาร รวมถึงยกระดับแนวความคิดและทักษะต่างๆ ให้กับผู้ร่วมกิจกรรมที่เปรียบเสมือนกระบอกเสียงของแบรนด์ เพื่อเป้าหมายเดียวกันในการส่งมอบประสบการณ์และบริการระดับลักชัวรี่ตามมาตรฐานของเมอร์เซเดส-เบนซ์ ให้แก่ลูกค้าทุกคน
สามารถติดตามข้อมูลข่าวสารจากเมอร์เซเดส-เบนซ์ ได้ที่ www.mercedes-benz.co.th หรือสอบถามรายละเอียดเพิ่มเติมได้ที่ตัวแทนจำหน่ายและศูนย์บริการเมอร์เซเดส-เบนซ์ อย่างเป็นทางการ ทุกสาขาทั่วประเทศ หรือผ่านช่องทาง Facebook: Mercedes-Benz Thailand IG: @MercedesBenzThailand และ LINE: @mercedesbenzth
05 มิถุนายน 2567
ผู้ชม 27 ครั้ง