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[style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [2] => Array ( [uid] => 4012 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 1 [sequence] => 1 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_header_menu [is_html] => 0 [data_module] => menus [data_module_key] => menus [data_task] => findInCategory [data_save] => [data_id] => 66 [data_search] => [data_filter] => [data_order] => [data_paginate] => 1 [data_page] => 1 [data_length] => 9 [data_html] => [data_layout] => include/index_header_menu.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 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[style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"data_category":133,"data_module":"menus","data_module_key":"menus","data_task":"findInCategory","data_id":133,"data_search":"","data_filter":"","data_order":"","data_paginate":1,"data_page":1,"data_length":9} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [1] => Array ( [uid] => 4015 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 1 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_search [is_html] => 0 [data_module] => views [data_module_key] => views [data_task] => fixed [data_save] => [data_id] => -2 [data_search] => [data_filter] => [data_order] => [data_paginate] => 0 [data_page] => 0 [data_length] => 0 [data_html] => [data_layout] => include/index_side_search.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [2] => Array ( [uid] => 4016 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 2 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_banner_1 [is_html] => 0 [data_module] => banners [data_module_key] => banners [data_task] => findInCategory [data_save] => [data_id] => 42 [data_search] => [data_filter] => [data_order] => order by banners.sequence asc [data_paginate] => 1 [data_page] => 1 [data_length] => 5 [data_html] => [data_layout] => include/index_side_banner_1.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"domain_id":63,"data_category":42,"data_module":"banners","data_module_key":"banners","data_task":"findInCategory","data_id":42,"data_search":"","data_filter":"","data_order":" order by banners.sequence asc ","data_paginate":1,"data_page":1,"data_length":5} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [3] => Array ( [uid] => 4017 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 3 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_banner_2 [is_html] => 0 [data_module] => banners [data_module_key] => banners [data_task] => findInCategory [data_save] => [data_id] => 43 [data_search] => [data_filter] => [data_order] => order by banners.sequence asc [data_paginate] => 1 [data_page] => 1 [data_length] => 10 [data_html] => [data_layout] => include/index_side_banner_2.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"domain_id":63,"data_category":43,"data_module":"banners","data_module_key":"banners","data_task":"findInCategory","data_id":43,"data_search":"","data_filter":"","data_order":" order by banners.sequence asc ","data_paginate":1,"data_page":1,"data_length":10} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [4] => Array ( [uid] => 19853 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 4 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_clip [is_html] => 0 [data_module] => clips [data_module_key] => clips [data_task] => findInCategory [data_save] => [data_id] => 41 [data_search] => [data_filter] => [data_order] => order by clips.cdate desc [data_paginate] => 1 [data_page] => 1 [data_length] => 2 [data_html] => [data_layout] => include/index_side_clip.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"domain_id":63,"data_category":41,"data_module":"clips","data_module_key":"clips","data_task":"findInCategory","data_id":41,"data_search":"","data_filter":"","data_order":" order by clips.cdate desc ","data_paginate":1,"data_page":1,"data_length":2} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) ) [5] => Array ( [0] => Array ( [uid] => 4022 [domain_id] => 63 [theme_id] => 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เบนท์ลีย์ มอเตอร์ส เผยสถิติยอดการออกแบบเฉพาะตัวที่ดีที่สุดเป็นประวัติการณ์ในปี 2566 โดยลูกค้ารถยนต์เบนท์ลีย์ 3 ใน 4 รังสรรค์รถยนต์เบนท์ลีย์ในแบบเฉพาะตัวกว่า 46 พันล้านรูปแบบจากตัวเลือกมาตรฐานไปจนถึงการออกแบบพิเศษในแบบฉบับ Bentley Mulliner ซึ่งเพิ่มขึ้นกว่า 43% จากในปี 2565 บ่งบอกถึงความต้องการด้านการออกแบบเฉพาะตัวที่เพิ่มสูงขึ้นในอุตสาหกรรมรถยนต์หรู ถึงแม้ว่ายอดขายจากทั่วโลกจะอยู่ที่ 13,560 คัน ลดลง 11% จากในปี 2565
สัดส่วนลูกค้าที่ให้ความสนใจโมเดลที่มีสเปกสูงขึ้นอย่างรุ่น Azure, S และ Speed มีแนวโน้มที่เพิ่มขึ้นถึง 70% จากสัดส่วน 30% ในปี 2565 นอกจากนี้ Bentayga รุ่นฐานล้อยาวพิเศษยังได้รับความสนใจที่เกินความคาดหมายด้วยยอดขายที่มากกว่า 1 ใน 3 ของยอดรุ่น Bentayga หลังจากการเปิดตัวในปีแรก
รถยนต์เบนท์ลีย์แบบเครื่องยนต์ไฮบริดยังคงได้รับความนิยม โดยสหราชอาณาจักรเป็นตลาดที่มีลูกค้า Flying Spur และ Bentayga สัดส่วน 1 ใน 4 เลือกประเภทรถยนต์แบบเครื่องยนต์ไฮบริด
สำหรับผลประกอบการในแต่ละภูมิภาคท่ามกลางสภาวะเศรษฐกิจที่ฝืดเคือง ภูมิภาคเอเชียแปซิฟิกมีอัตราการเติบโตในเชิงบวกสูงที่สุดที่ร้อยละ 5 ส่วนภูมิภาคตะวันออกกลาง อินเดีย และแอฟริกามีอัตราการเติบโตร้อยละ 2 แต่ในตลาดหลักอย่างสาธารณรัฐประชาชนจีนและสหราชอาณาจักรหดตัวลงกว่า 18%
แนวโน้มความต้องการรถยนต์แบบอเนกประสงค์ยังคงสูงขึ้นอย่างต่อเนื่องด้วยยอดขายรุ่น Bentayga ที่มาเป็นอันดับหนึ่ง คิดเป็นร้อยละ 44 ของยอดทั้งหมด ตอกย้ำตำแหน่งอัครยนตรกรรมเอสยูวีที่ประสบความสำเร็จมากที่สุดรุ่นหนึ่งของโลก นอกจากนี้ รุ่น Continental GT และ Continental GT Convertible ยังคงเป็นที่นิยมด้วยสัดส่วนเกือบหนึ่งในสามของยอดขาย คิดเป็น 31% ตามมาด้วยรุ่น Flying Spur แกรนด์ทัวเรอร์สี่ประตูสุดหรูที่ดีที่สุดของโลกกับสัดส่วนยอดขายร้อยละ 25
แม้ว่าจะมีความท้าทายในภูมิภาคสำคัญๆ ทั่วโลก แต่ภูมิภาคอเมริกายังคงรักษาตำแหน่งความเป็นตลาดหลักของเบนท์ลีย์ที่มียอดขายสูงที่สุด โดยสิ่งที่น่าสนใจคือ ปัจจุบันตลาดบ้านเกิดของแบรนด์รถยนต์เบนท์ลีย์ในสหราชอาณาจักรกลายเป็นภูมิภาคที่มียอดขายรถยนต์แบบเครื่องยนต์ไฮบริดสูงที่สุดเป็นอันดับหนึ่งด้วยสัดส่วนยอดขายกว่า 27% ในปี 2566
ผลประกอบการในแต่ละภูมิภาค
ภูมิภาค | ยอดขาย ปี 2566 | ยอดขาย ปี 2565 | สัดส่วนยอดขาย ปี 2566 |
อเมริกา | 3,848 (-9%) | 4,221 | 28% |
สาธารณรัฐประชาชนจีน, ฮ่องกง, มาเก๊า | 3,006 (-18%) | 3,655 | 22% |
ยุโรป | 2,376 (-15%) | 2,809 | 18% |
เอเชียแปซิฟิก | 2,123 (+5%) | 2,031 | 16% |
สหราชอาณาจักร | 1,218 (-18%) | 1,490 | 9% |
ตะวันออกกลาง, อินเดีย, แอฟริกา | 989 (+2%) | 968 | 7% |
รวม | 13,560 (-11%) | 15,174 | 100% |
*เบนท์ลีย์ มอเตอร์สมีเครือข่ายตัวแทนจำหน่ายอย่างเป็นทางการกว่า 235 แห่งใน 63 ประเทศทั่วโลก
สอบถามข้อมูลเพิ่มเติม ติดต่อ เบนท์ลีย์ แบงค็อก โดย บริษัท เอเอเอส ออโต้ เซอร์วิส จำกัด ผู้นำเข้าและตัวแทนจำหน่ายรถยนต์เบนท์ลีย์อย่างเป็นทางการแต่เพียงผู้เดียวในประเทศไทย โทร. 080-925-9999 หรือ 02-261-1050 LINE Official Account: @bentleybangkokaas คลิก https://lin.ee/4JOaZyE8V
27 มกราคม 2567
ผู้ชม 36 ครั้ง