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[data_module_key] => clips [data_task] => findInCategory [data_save] => [data_id] => 41 [data_search] => [data_filter] => [data_order] => order by clips.cdate desc [data_paginate] => 1 [data_page] => 1 [data_length] => 2 [data_html] => [data_layout] => include/index_side_clip.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"domain_id":63,"data_category":41,"data_module":"clips","data_module_key":"clips","data_task":"findInCategory","data_id":41,"data_search":"","data_filter":"","data_order":" order by clips.cdate desc ","data_paginate":1,"data_page":1,"data_length":2} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) ) [5] => Array ( [0] => Array ( [uid] => 4022 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 5 [sequence] => 0 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_footer [is_html] => 1 [data_module] => views [data_module_key] => views [data_task] => findSectionContentHTML [data_save] => [data_id] => 0 [data_search] => [data_filter] => [data_order] => [data_paginate] => 0 [data_page] => 0 [data_length] => 0 [data_html] => <footer id="footer"> <div class="footer-content small"> <div class="container"> <div class="row"> <div class="col-md-3 text-light"> <div class="widget clearfix widget-contact-us"> <h4 class="widget-title">บริษัท ดีเค ทู พลัส จำกัด</h4> <ul class="list-large list-icons"> <li><strong>สำนักงานใหญ่:</strong> 71/16 ถ.บรมราชชนนี แขวงอรุณอมรินทร์ เขตบางกอกน้อย กทม. 10700</li> <li><strong>โทร:</strong> 095-823-1892</li> <li><strong>ติดต่อโฆษณา :</strong> 081-927-6004<br><strong> :</strong> 081-567-2832<a href="callto:0898183238"><br></a></li> <li><strong>สอบถามการใช้งานเว็บ :</strong> 095-823-1892</li> 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กรุงเทพฯ – 22 มีนาคม 2567 - บริษัท เอสเอไอซี มอเตอร์ - ซีพี จำกัด และ บริษัท เอ็มจี เซลส์ (ประเทศไทย) จำกัด ผู้ผลิตและผู้จำหน่ายรถยนต์เอ็มจีในประเทศไทย ออกแคมเปญ #ก็แค่เป็นตัวเอง DareToBeYou สนับสนุนให้คนรุ่นใหม่ “กล้าที่จะเป็นตัวเอง” ด้วยการรวมตัวเหล่า KOL ที่โดดเด่นจากตัวตนที่แตกต่างร่วมภาพถ่ายแฟชั่นเซ็ตที่เป็นตัวเองขั้นสุด และโชว์ผลงานสุดชิคให้โลกโซเชียลได้สัมผัสตัวตน และวางแผนนำคอนเซ็ปต์ #ก็แค่เป็นตัวเองDareToBeYou ต่อยอดเป็นกลยุทธ์สื่อสารทางการตลาดของรถยนต์รุ่นใหม่ที่เจาะกลุ่มวัยรุ่นเมืองไทยที่เตรียมเปิดตัวในเร็ว ๆ นี้
นายพงษ์ศักดิ์ เลิศฤดีวัฒนวงศ์ รองกรรมการผู้จัดการ บริษัท เอ็มจี เซลส์ (ประเทศไทย) จำกัด เปิดเผยว่า “แนวทางการดำเนินธุรกิจยังคงยึดมั่นในการเป็นแบรนด์ที่นำเสนอความแตกต่าง สร้างสรรค์สิ่งใหม่เพื่อยกระดับอุตสาหกรรมยานยนต์ไทย รวมถึงแนวทางการทำการตลาดที่จะผลักดันให้แบรนด์เข้าถึงกลุ่มลูกค้า อีกทั้งในปีนี้ เอ็มจี วางกลยุทธ์ขยายฐานลูกค้าไปยังกลุ่มคนรุ่นใหม่มากยิ่งขึ้น จึงเกิดเป็นแคมเปญ #ก็แค่เป็นตัวเองDareToBeYou ที่ฉีกจากกรอบเดิม ๆ และเข้าถึงตัวตนของกลุ่มลูกค้าเป้าหมาย”
จากแบบสำรวจทั้งความต้องการ พฤติกรรม และไลฟ์สไตล์ของคนรุ่นใหม่ พบว่า “ปัจจุบัน คนรุ่นใหม่มีความเป็นตัวเองสูง มั่นใจ และกล้าคิดต่างมากขึ้น แต่การแสดงตัวตนของคนรุ่นใหม่ อาจถูกมองว่า แปลก หรือ แหวกแนวจากค่านิยมของสังคมแบบเดิม ๆ แคมเปญนี้ เอ็มจี จะเป็นตัวกลางที่สนับสนุนให้คนรุ่นใหม่ได้เป็นตัวเอง โดยไม่เดือดร้อนใคร นำโดย KOL เจนเนอเรชัน Y ไปจนถึง Z (Key Opinion Leader) 5 กลุ่ม 45 สไตล์ รวมตัวกันออกมาแสดงตัวตนที่แตกต่างผ่านภาพถ่ายแฟชั่นเซ็ตบนโลกโซเชียล
• กลุ่มคนภูมิใจในรูปร่างของตัวเอง
• กลุ่ม LGBTQ+ ตัวพ่อ ตัวแม่ ที่ครีเอทคอนเทนต์ใหม่ ๆ บนโซเชียลจนเกิดเป็นไวรัลสนุก ๆ มากมาย
• กลุ่มคนที่มีความมั่นใจในผิวพรรณของตัวเอง
• กลุ่มคนที่หลงรักการสัก (Tattoo) กับมุมมองที่ว่าการสัก คือ ศิลปะที่เข้าถึงได้ทุกเพศ
• กลุ่มที่มีลุคการแต่งตัวที่เป็นตัวเอง และมีไลฟ์สไตล์ที่ชัดเจน
“โดยทาง เอ็มจี เตรียมแชร์ผลงานภาพถ่ายของเหล่า KOL ผ่านทาง bit.ly/FBMGcarsThailand เพื่อสร้างแรงบันดาลใจให้กับวัยรุ่นไทย #ก็แค่เป็นตัวเองDareToBeYou มีความสุข และสนุกไปกับสิ่งที่ตัวเองเป็นอีกทั้งแคมเปญนี้จะถูกนำมาใช้เป็นคอนเซ็ปต์การสื่อสารของรถยนต์รุ่นใหม่ที่จ่อเตรียมเปิดภายในงานมอเตอร์โชว์ ครั้งนี้ ” นายพงษ์ศักดิ์ กล่าวสรุป
สอบถามข้อมูลเพิ่มเติมได้ที่ศูนย์ลูกค้าสัมพันธ์ MG CALL CENTRE โทร. 1267 และสามารถติดตามข้อมูลข่าวสารเพิ่มเติมของ เอ็มจีได้ที่
Website: www.mgcars.com
Line: @MGThailand
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Twitter: @mg_thailand
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Youtube: MG Thailand
TikTok: @mgthailand
Application: MG Thailand
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Hashtag # MGThailand #MGCarsTH #ก็แค่เป็นตัวเองDareToBeYou
25 มีนาคม 2567
ผู้ชม 91 ครั้ง