Array ( [1] => Array ( [0] => Array ( [uid] => 4023 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => subpage [zone] => 1 [sequence] => 2 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => subpage_main_banner [is_html] => 0 [data_module] => banners [data_module_key] => banners [data_task] => findInCategory [data_save] => [data_id] => 41 [data_search] => [data_filter] => [data_order] => order by banners.sequence asc [data_paginate] => 1 [data_page] => 1 [data_length] => 20 [data_html] => [data_layout] => include/subpage_main_banner.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => {"background_color":""} [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"data_category":41,"data_module":"banners","data_module_key":"banners","data_task":"findInCategory","data_id":41,"data_search":"","data_filter":"","data_order":" order by banners.sequence asc ","data_paginate":1,"data_page":1,"data_length":20} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [1] => Array ( [uid] => 4011 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 1 [sequence] => 0 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_header_logo [is_html] => 0 [data_module] => views [data_module_key] => views [data_task] => fixed [data_save] => [data_id] => -2 [data_search] => [data_filter] => [data_order] => [data_paginate] => 0 [data_page] => 0 [data_length] => 0 [data_html] => [data_layout] => include/index_header_logo.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [2] => Array ( [uid] => 4012 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 1 [sequence] => 1 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_header_menu [is_html] => 0 [data_module] => menus [data_module_key] => menus [data_task] => findInCategory [data_save] => [data_id] => 66 [data_search] => [data_filter] => [data_order] => [data_paginate] => 1 [data_page] => 1 [data_length] => 9 [data_html] => [data_layout] => include/index_header_menu.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"data_category":66,"data_module":"menus","data_module_key":"menus","data_task":"findInCategory","data_id":66,"data_search":"","data_filter":"","data_order":"","data_paginate":1,"data_page":1,"data_length":9} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) ) [2] => Array ( [0] => Array ( [uid] => 4014 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 0 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_menu [is_html] => 0 [data_module] => menus [data_module_key] => menus [data_task] => findInCategory [data_save] => [data_id] => 133 [data_search] => [data_filter] => [data_order] => [data_paginate] => 1 [data_page] => 1 [data_length] => 9 [data_html] => [data_layout] => include/index_side_menu.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"data_category":133,"data_module":"menus","data_module_key":"menus","data_task":"findInCategory","data_id":133,"data_search":"","data_filter":"","data_order":"","data_paginate":1,"data_page":1,"data_length":9} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [1] => Array ( [uid] => 4015 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 1 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_search [is_html] => 0 [data_module] => views [data_module_key] => views [data_task] => fixed [data_save] => [data_id] => -2 [data_search] => [data_filter] => [data_order] => [data_paginate] => 0 [data_page] => 0 [data_length] => 0 [data_html] => [data_layout] => include/index_side_search.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [2] => Array ( [uid] => 4016 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 2 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_banner_1 [is_html] => 0 [data_module] => banners [data_module_key] => banners [data_task] => findInCategory [data_save] => [data_id] => 42 [data_search] => [data_filter] => [data_order] => order by banners.sequence asc [data_paginate] => 1 [data_page] => 1 [data_length] => 5 [data_html] => [data_layout] => include/index_side_banner_1.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"domain_id":63,"data_category":42,"data_module":"banners","data_module_key":"banners","data_task":"findInCategory","data_id":42,"data_search":"","data_filter":"","data_order":" order by banners.sequence asc ","data_paginate":1,"data_page":1,"data_length":5} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [3] => Array ( [uid] => 4017 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 3 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_banner_2 [is_html] => 0 [data_module] => banners [data_module_key] => banners [data_task] => findInCategory [data_save] => [data_id] => 43 [data_search] => [data_filter] => [data_order] => order by banners.sequence asc [data_paginate] => 1 [data_page] => 1 [data_length] => 10 [data_html] => [data_layout] => include/index_side_banner_2.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"domain_id":63,"data_category":43,"data_module":"banners","data_module_key":"banners","data_task":"findInCategory","data_id":43,"data_search":"","data_filter":"","data_order":" order by banners.sequence asc ","data_paginate":1,"data_page":1,"data_length":10} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) [4] => Array ( [uid] => 19853 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 2 [sequence] => 4 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_side_clip [is_html] => 0 [data_module] => clips [data_module_key] => clips [data_task] => findInCategory [data_save] => [data_id] => 41 [data_search] => [data_filter] => [data_order] => order by clips.cdate desc [data_paginate] => 1 [data_page] => 1 [data_length] => 2 [data_html] => [data_layout] => include/index_side_clip.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => {"data_mode":1,"domain_id":63,"data_category":41,"data_module":"clips","data_module_key":"clips","data_task":"findInCategory","data_id":41,"data_search":"","data_filter":"","data_order":" order by clips.cdate desc ","data_paginate":1,"data_page":1,"data_length":2} [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) ) [5] => Array ( [0] => Array ( [uid] => 4022 [domain_id] => 63 [theme_id] => 6164 [theme_style] => 0 [layout] => index [zone] => 5 [sequence] => 0 [has_sub_elements] => 0 [sub_elements_of] => 0 [ele_is] => index_footer [is_html] => 1 [data_module] => views [data_module_key] => views [data_task] => findSectionContentHTML [data_save] => [data_id] => 0 [data_search] => [data_filter] => [data_order] => [data_paginate] => 0 [data_page] => 0 [data_length] => 0 [data_html] => <footer id="footer"> <div class="footer-content small"> <div class="container"> <div class="row"> <div class="col-md-3 text-light"> <div class="widget clearfix widget-contact-us"> <h4 class="widget-title">บริษัท ดีเค ทู พลัส จำกัด</h4> <ul class="list-large list-icons"> <li><strong>สำนักงานใหญ่:</strong> 71/16 ถ.บรมราชชนนี แขวงอรุณอมรินทร์ เขตบางกอกน้อย กทม. 10700</li> <li><strong>โทร:</strong> 095-823-1892</li> <li><strong>ติดต่อโฆษณา :</strong> 081-927-6004<br><strong> :</strong> 081-567-2832<a href="callto:0898183238"><br></a></li> <li><strong>สอบถามการใช้งานเว็บ :</strong> 095-823-1892</li> <li><strong>แฟกซ์:</strong> - </li> <li><strong>E-mail :</strong> <a href="mailto:contact@taladrodd.com">dk2plus.2017@gmail.com</a></li> </ul> </div> </div> <div class="col-md-2 text-light"> <div class="widget clearfix widget-categories"> <h4 class="widget-title">เว็บไซต์ในเครือ</h4> <ul class="list list-arrow-icons"> <li><a href="http://xn--42c6ap3alzq1d8l.com/">สมัครด่วน.com</a></li> <li><a href="http://xn--l3caabg1fm8h5ab.com/">ตลาดรถดีดี.com</a></li> <li><a href="http://job2news.com/">job2news.com</a></li> <li>ตลาดบ้านดี.com</li> </ul> </div> </div> <div class="col-md-2 text-light"> <div class="widget clearfix widget-categories"> <h4 class="widget-title"><a href="%E0%B8%AB%E0%B8%99%E0%B9%89%E0%B8%B2%E0%B8%AB%E0%B8%A5%E0%B8%B1%E0%B8%81.html">ตลาดรถดีดี.com</a></h4> <ul class="list list-arrow-icons"> <li><a href="%E0%B8%9C%E0%B8%A5%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%84%E0%B9%89%E0%B8%99%E0%B8%AB%E0%B8%B2%E0%B8%A3%E0%B8%96.html&search_format=%E0%B8%A3%E0%B8%96%E0%B8%9A%E0%B9%89%E0%B8%B2%E0%B8%99">ซื้อ-ขายรถบ้าน</a></li> <li><a href="%E0%B8%9C%E0%B8%A5%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%84%E0%B9%89%E0%B8%99%E0%B8%AB%E0%B8%B2%E0%B8%A3%E0%B8%96.html&search_format=%E0%B8%A3%E0%B8%96%E0%B9%80%E0%B8%95%E0%B9%87%E0%B8%99%E0%B8%97%E0%B9%8C">ซื้อ-ขายรถเต็นท์</a></li> <li><a href="#">อุปกรณ์ตกแต่ง</a></li> <li><a href="#">ราคากลาง</a></li> <li><a href="%E0%B8%94%E0%B8%B9%E0%B8%AB%E0%B8%99%E0%B9%89%E0%B8%B2-3262-%E0%B8%82%E0%B9%88%E0%B8%B2%E0%B8%A7%E0%B8%AA%E0%B8%B2%E0%B8%A3-%E0%B8%AA%E0%B8%B2%E0%B8%A3%E0%B8%B0%E0%B8%99%E0%B9%88%E0%B8%B2%E0%B8%A3%E0%B8%B9%E0%B9%89.html">ข่าวสาร-สาระน่ารู้</a></li> </ul> </div> </div> <div class="col-md-2 text-light"> <div class="widget clearfix widget-categories"> <h4 class="widget-title">เมนูช่วยเหลือ</h4> <ul class="list list-arrow-icons"> <li><a href="#" title=""> ข้อตกลงและเงื่อนไข </a></li> <li><a href="#" title=""> นโยบายความเป็นส่วนตัว</a></li> <li><a href="%E0%B8%94%E0%B8%B9%E0%B8%AB%E0%B8%99%E0%B9%89%E0%B8%B2-10231-%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B9%81%E0%B8%9E%E0%B9%87%E0%B8%81%E0%B9%80%E0%B8%81%E0%B8%88.html"> ค่าลงโฆษณา</a></li> <li><a href="#" title=""> คำถามที่ถามบ่อย</a></li> </ul> </div> </div> <div class="col-md-3 text-light text-center"> <div class="widget clearfix widget-categories"> <h4 class="widget-title"><img src="sites/63/files/u/backup%20banner_top/%E0%B9%81%E0%B8%9A%E0%B8%99%E0%B9%80%E0%B8%99%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%A3%E0%B8%962.png" width="400" height="80"></h4> <div><span style="font-size: 12pt;"><strong> facebook : Taladrodd</strong></span></div> </div> </div> </div> </div> </div> <div class="copyright-content"> <div class="container"> <div class="row"> <div class="col-md-6 p-t-10 p-b-10 text-dark">© 2016 ตลาดรถ ' เลือกรถให้สะใจ เลือกได้ในตลาดรถ ' - All Rights Reserved.</div> <div class="col-md-6 p-t-5 text-right"> <div class="fb-like" data-href="https://www.facebook.com/fan.shopup/" data-width="100px" data-layout="button_count" data-action="like" data-size="small" data-show-faces="false" data-share="true"><a href="http://www.ookbee.com" rel="noopener noreferrer" target="_blank"><img style="top: 0px; position: relative;" src="themes/6164/images/logo-dbd.png" alt="" width="auto" height="20px"></a></div> </div> </div> </div> </div> </footer> [data_layout] => include/index_footer.php [title] => [sub_title] => [icon] => [background_url] => [fixed_url] => [class] => [style] => [style_top] => [style_body] => [style_footer] => [typo] => [options] => [pre_box] => [sub_box] => [allow_menu] => [only_member] => 0 [config] => [is_relative] => 0 [relative_layout] => [relative_zone] => 0 [is_theme_custom_ele] => 1 [mdate] => 2023-05-08 11:11:14 [status] => 1 ) ) )
FWD ประกันชีวิต ต่อยอดแบรนด์แคมเปญ ใช้ข้อมูลความสนใจของผู้คน พร้อมชวนเหล่าอินฟลูเอ็นเซอร์ ส่งต่อเรื่องราวความสุขและความสนุกในวัยเด็ก เป็นแรงบันดาลใจผ่านช่องทางออนไลน์ ชวนทุกคนไปใช้ชีวิตให้เหมือนที่เคยคิด เพราะชีวิตคิดแล้วต้องใช้
นางสาวปวริศา ชุมวิกรานต์ ประธานเจ้าหน้าที่สายงานการตลาด บริษัท เอฟดับบลิวดี ประกันชีวิต จำกัด (มหาชน) (“FWD ประกันชีวิต”) “FWD ประกันชีวิต เปิดตัวแบรนด์แคมเปญ FWD PlayGrown สนามผู้ใหญ่เล่น ไปเมื่อช่วงต้นเดือนมกราคมที่ผ่านมา เพื่อสร้างการจดจำแบรนด์ ซึ่งในครั้งนี้เราสื่อสารความหมายในแบรนด์ของเรา ผ่านการชวนให้ทุกคนก้าวข้ามความกังวล ออกไปเล่นกับสนามผู้ใหญ่เล่น หรือ PlayGrown ซึ่งส่งผลให้ brand awareness เพิ่มขึ้น 5% จากเดือนที่ผ่านมา”
จากผลตอบรับของการรับรู้แบรนด์ที่เพิ่มขึ้น และการทำงานสื่อสารแบรนด์อย่างต่อเนื่อง เพื่อทำให้แบรนด์สามารถเข้าไปอยู่ในใจของผู้คน ในครั้งนี้เราได้หยิบผลสำรวจกิจกรรมที่คนไทยช่วงอายุ 20-59 ปี สนใจมากที่สุด มาเป็นเรื่องราวในการสื่อสารให้ตรงใจ ซึ่งพบว่า กิจกรรมที่ได้รับความนิยมสูงสุด ได้แก่ การกินบุฟเฟ่ต์ การวิ่งออกกำลังกาย การเต้นรำ และการเดินทางท่องเที่ยวคนเดียว เราจึงได้นำผลมาต่อยอดสร้างเป็นสื่อเพื่อใช้ในการสร้างการรับรู้และการจดจำแบรนด์แคมเปญในครั้งนี้
โดยนำเสนอเรื่องราวที่ช่วยสร้าง inspiration จากความสุขในวัยเด็กของเหล่าอินฟลูเอ็นเซอร์ ทั้งสายกีฬา สายไลฟ์สไตล์ สายท่องเที่ยว และสายครอบครัว อาทิ แอม - ชีวิตนอกเส้นของ Ampossible.th (@ampossible.th) ที่มีความฝันอยากโตขึ้นเป็นเจ้าของกิจการจากการเล่นของเล่นที่ชอบ ธนายุทธ เติมประยูร (@pure_taichifit) หนุ่มมวยจีน กล้ามแน่น ที่ฝึกฝนตัวเองทำในสิ่งที่ชอบจากการดูหนังบู๊ และมิวกี้ (@milky_chay) เน็ตไอดอลสาวเมืองเชียงใหม่ ที่ชีวิตวัยเด็กฝันอยากจะออกไปท่องเที่ยว เปิดโลกกว้าง รวมทั้งอินฟลูเอ็นเซอร์คนอื่นๆ ที่จะมาร่วมแชร์สิ่งที่คิดอยากจะทำและความฝันในวัยเด็ก และส่งต่อแรงบันดาลใจให้ทุกคนได้ใช้ชีวิตเหมือนที่เคยคิด เพราะชีวิตคิดแล้วต้องใช้
“เพราะ FWD ประกันชีวิต เป็นแบรนด์ที่แตกต่าง โดยเราเลือกเล่าเรื่องราวของประกันชีวิตในแง่บวก เพื่อให้เกิดการจดจำแบรนด์ สำหรับแบรนด์แคมเปญตัวใหม่ของปี 2567 จึงเป็นการสร้างแรงบันดาลใจให้ทุกคนได้ย้อนมองกลับไปในความตั้งใจในวัยเด็ก สนับสนุนให้ทุกคนได้ลองกลับไปใช้ชีวิตให้เหมือนที่เคยคิด เพราะชีวิตคิดแล้วต้องใช้” นางสาวปวริศา กล่าวทิ้งท้าย
29 กุมภาพันธ์ 2567
ผู้ชม 61 ครั้ง