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หมวดหมู่: ข่าวสารยานยนต์

 

          อีกก้าวแห่งความสำเร็จ เพื่อพิสูจน์ว่า ‘บีเอ็มดับเบิลยู มิลเลนเนียม ออโต้ พัฒนาการ-ศรีนครินทร์’ แฟล็กชิปโชว์รูม ภายใต้แนวคิด Retail Next ที่แรกในเอเชียตะวันออกเฉียงใต้ ล่าสุดได้รับความสนใจในวงกว้าง ด้วยการคว้ารางวัลการออกแบบสถาปัตยกรรม ‘2023 Best Commercial Building Architecture Design’ จาก Asia Architecture Design Awards (AADA) ซึ่งเป็นองค์กร ที่ให้ความสำคัญเป็นพิเศษกับความคิดสร้างสรรค์ นำมาซึ่งการเปลี่ยนแปลงในมิติต่างๆ ผ่านงานออกแบบสถาปัตยกรรมและงานตกแต่งภายใน รวมไปถึงการออกแบบเฟอร์นิเจอร์ ครอบคลุมในระดับเอเชีย โดยมีสำนักงานหลักตั้งอยู่ที่ประเทศสิงคโปร์

 

 

          ผลงานออกแบบจากหลากหลายประเทศในระดับเอเชีย ที่ส่งเข้าร่วมชิงชัยกว่า 400 โครงการ ใน 6 สาขา ได้แก่ Architecture Design, Interior Design, Furniture Design, Firms in Architecture Design, Firms in Interior Design และ Firms in Furniture Manufacturing & Retailing คณะกรรมการใช้เวลากว่า 2 เดือนในการพิจารณาคัดสรรผลงานและบริษัทที่โดดเด่น ก่อนนำไปสู่พิธีรับรางวัลเมื่อเร็วๆ นี้ โดย วิสูตร สุขพงษ์ กรรมการผู้จัดการ บริษัท V2 Design Studio จำกัด ซึ่งเป็นผู้แทนไปรับรางวัล แบ่งปันมุมมองในการออกแบบ ที่ให้ความสนใจในการเชื่อมโยงประสบการณ์ตรง (Experience Design) ต่อผลิตภัณฑ์และแบรนด์ ผ่านการจัดวางพื้นที่ต่างๆ เทคนิคที่นำชั้นลอยมาสร้างความต่อเนื่องแนวตั้ง การนำแสงธรรมชาติมาใช้ในปริมาณที่เหมาะสม การวางลำดับมองเห็น รวมถึงมิติของเสียงและกลิ่น ที่ส่งเสริมให้เกิด customer journey เชื้อเชิญให้เข้าไปสำรวจการจัดแสดงส่วนต่างๆ ของโครงการ ซึ่งผลลัพธ์การออกแบบนี้ ได้นำเสนอการปรับตัวของโชว์รูมรถยนต์ ต่อพฤติกรรมผู้บริโภคที่เปลี่ยนไป สร้างสมดุลระหว่างงานออกแบบที่สวยงาม ขณะเดียวกันก็ตอบโจทย์ทางธุรกิจ ซึ่งเป็นหัวใจของการออกแบบโครงการในเชิงพาณิชย์ (Commercial Building)  

 

 

          ขอเชิญชวนผู้ที่สนใจในยนตรกรรมแบรนด์ บีเอ็มดับเบิลยู และงานออกแบบ ได้เข้ามาร่วมสัมผัสประสบการณ์ตรง กับอาคารที่ได้รับรางวัลงานออกแบบระดับเอเชีย ที่แฟลกชิปโชว์รูม บีเอ็มดับเบิลยู มิลเลนเนียม ออโต้ พัฒนาการ-ศรีนครินทร์ ริมถนนพัฒนาการ ได้ทุกวัน สอบถามเพิ่มเติมโทร. 1286 Millennium Auto Connect

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ผู้ชม 67 ครั้ง

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